Pink Route is incubated in 2016 with a rather simple, singular pursuit: To offer a simple, fast and enjoyable experience for online recharges and payments.
We strive to maintain an open culture where everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. Our Team sweats each detail of a new feature, obsesses about every nook and cranny of our web pages and apps. We take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line. Through continued iteration we've been able to solve complex issues and provide continuous improvements.
Our approach is obvious - to design something we'd like to use ourselves. More importantly we listen and take the time to know our users and take their reactions seriously. Going skin-deep to analyze and scrutinize, how you would feel from the time you step-in to Pink Route.cash till the time you're done, helps us evolve and enhance our services. We know your time is valuable and we don't believe in spamming you in any form.
Making stuff easy and instinctive is far from our only goal. In addition to usability, we strive to create accessibility, convenience and credibility. Our home page design spells simplicity and this mantra has been followed throughout the site. We may be the only people in the world who can say our goal is to have people not stay a minute longer than they need to on our site or apps.
The world is increasingly mobile: people want access from wherever they are, whenever they need it. You have the option of recharging from whenever, anywhere and are equipped with a secure online wallet called Pink Route Cash.
We set ourselves goals we know we can't reach yet. But in doing so we stretch to meet and get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways because we believe 'Great just isn't good enough!' We want to make a dent.
Our CEO, strongly believes "Our approach should always be sincere. Our users trust and love us and we should never put growth before trust."
Team Pink Route 'thinks through' from the inception of an idea to execution and its final delivery and that's probably our secret to providing you a user experience that's nothing short of awesome!